I have been running some data tonight and love seeing the average basket value for Valentine’s Day related purchases. There is a measurable jump in basket size after 4pm each day this week.
These 4pm and beyond shoppers purchase two or more items whereas up to 4pm, the majority of customers purchase a card. While we don’t currently tag gender, we feel we see far more male shoppers for Valentine’s Day after 4pm.
Last minute Valentine’s Day shoppers are the best.
We are currently tracking plush sales equal to more than 50% of card sales.