We are promoting the latest New Idea Jumbo Puzzler next to New Idea, where it should always be but also becaiuse of the Ellen DeGeneres cover shot. Ellen’s TV show is popular in Australia and this is set top rise when she broadcasts from here as part of a tourism push. The Ellen cover should help drive sales – as long as the full cover is on show.
Leveraging Ellen DeGeneres
February 14th, 2013 · No Comments