As magazine titles navigate challenging times for print and retail more generally, having a point of difference in a title and in our magazine range is vital.
In the case of these titles, from Melbourne based United Media, we have home town product, priced keenly and with content targeting local consumers. This is ideal for local small business newsagencies. It’s a reason to feature and promote the titles.
Experience has shown that displaying these titles together drives sales.
We need to embrace opportunities to show our magazine range as different to, deeper than, what shoppers see in supermarkets, petrol and convenience outlets.