I like these local magazine titles, with Melbourne in the title. They allow us a point of difference, a local point of difference, in magazine range.
As magazine titles navigate challenging times for print and retail more generally, having a point of difference in a title and in our magazine range is vital.
In the case of these titles, from Melbourne based United Media, we have home town product, priced keenly and with content targeting local consumers. This is ideal for local small business newsagencies. It’s a reason to feature and promote the titles.
Experience has shown that displaying these titles together drives sales.
We need to embrace opportunities to show our magazine range as different to, deeper than, what shoppers see in supermarkets, petrol and convenience outlets.
10 responses so far ↓
1 shauns // Feb 15, 2013 at 7:05 AM
THE ONES that turned up today are a shocker ,thin plastic wrapping that not one of them out of 5 lots have held together . So what do i do sepertate and only sell the main magazine or early return the lot ./ One more delema it says FREE magazine something is not FREE when you have to pay extra for the magazine that is only $6.95 normally . So to get one free you have to pay $9.95 figure that one out !
2 Mark Fletcher // Feb 15, 2013 at 7:21 AM
Shaun not these titles from this publisher though?
3 shauns // Feb 15, 2013 at 7:32 AM
united media group is what it says on the bottom ,but the QLD edition
Qld Homes -new
free- Qld kitchens & bathrooms
4 Mark Fletcher // Feb 15, 2013 at 7:34 AM
Weird. Ours are not bagged. Their details are inside – email them direct. let me know if they do not listen.
5 Ian // Feb 15, 2013 at 10:16 AM
ShaunS, Mark, We have also received this “bagged”edition. Must be a Far Nth Qld special edition !!! It is the poorest bagging of magazines we have seen and one was torn. False advertising to say it has a free magazine when you are paying $3 dollars more.
6 Mark Fletcher // Feb 15, 2013 at 10:28 AM
I’d get in touch with United Media direct – they’re in Kew Victoria.
7 BrettS // Feb 15, 2013 at 10:32 AM
ACCC love there Jewellers but after that? They might have some time on there hands for a good magazine!
8 shauns // Feb 22, 2013 at 2:45 PM
update – i emailed them and this is their response ………………………….no reply sent back maybe i sent the email to the wrong person there but i did mention in the email that i was not sure who to contact and that they forward it onto the correct person . Oh well doing my returns now and they are going all back
9 shauns // Feb 22, 2013 at 2:51 PM
Mark while looking for this post i found one that was in 2009 and the tune seemed to have changed a bit since then regarding the value of such magazines . What has changed ?
10 Mark Fletcher // Feb 22, 2013 at 2:57 PM
Shaun the performance as reflected in the data.
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