The Age and The Sydney Morning Herald each reported more than 14% decline in circulation in the October to December quarter. The Herald Sun and The Daily Telegraph reported declines of more than 4%. The Australian circulation fell 8.4% and the Australian Financial Review 7.7%. B&T has the details.
The declines I am seeing in across the counter sales in retail newsagencies are not as great because the audit numbers, especially those from Fairfax, include a continuation of a clean out of the promotional copies circulated. That said, the importance and value of daily newspapers continues to decline for newsagents.