I caught the TV ad for the My Animal Farm partwork last night and next to the text saying it’s available at newsagents is the latest version of the N logo.
Someone should tell DeAgostini that the N logo is being used by 10% or less of Australia’s newsagency businesses. It’s not a relevant marketing banner. It is also not used consistently with three (or more?) different versions in the marketplace.
So, DeAgostini – please stop using the N logo to promote partwork titles. Either list all the newsagency groups or just promote newsagents. What’s you;re doing now is a missed opportunity.