The latest issue of Dolly magazine looks different to usual. While I am no expert it feels targeted at a younger reader. The silver bagged packaging gives that feeling to me. Whereas there can be a sameness to Dolly and Girlfriend next to each other, this month they look very different.
Like I suspect other newsagents we received more than a 10% bump in supply of Dolly. his is odd given our 60% to 70% sell through iof past issues. Bauer has sales based replenishment, they should use it rather than loading small business newsagencies. It’s what SBR is for.