The independent guide to the iPad mini is another Magbook title from the UK, through Network Services. We have a standing ‘order’ for five copies of each new Magbook. It’s working well, expanding our range in areas of strong interest and helping to reinforce a point of difference for us.
In transit stores like Newslink at the airports they have all their Magbooks together. We don’t have the space for this so we situate them in the appropriate categories as well as co-locating those we can sell as an impulse offer. The independent guide to the iPad mini is an excellent of a good impulse purchase title.