As I mentioned in the newsagency marketing tip this morning, newsagency businesses and newsagents can be predictable. This is especially true in what we sell – primarily because we don’t control a lot of what we sell.
Allocate an amount appropriate to the size of your newsagency to a staff member to spend on a new product line for the business. They choose the supplier, the stock, the selling price point, how it’s merchandised and the training of other staff.
You have a little to lose and plenty to gain.
The goal is to break free from the predictable and to give a team member more ownership of what you sell in your business.