In the two weeks to Valentine’s Day our Valentine’s Day card sales were 73% more than for the same two weeks in 2012. In the same period, overall sales traffic was up 5%. The sales growth for Valentine’s Day cards, off a good base, speaks to tactical placement, regular refreshing and the prize of a $300+ coffee machine to one lucky shopper.
Gerry Harvey can talk doom and gloom in retail for all he likes. This small business embraces its successes.