As recent newsagency benchmark studies have shows, many in our channel have embraced gifts and are enjoying good results. The challenge with gifts is that it’s a broad a category and one that needs considerable management attention.
The other issue / challenge with gifts is what products you choose to sell. The gift fairs provide an excellent opportunity. But newsagents need to look beyond the core offering at the gift fairs. Take the fair starting this weekend in Sydney for example. Make sure you get to the Home and Giving Fair in Homebush.
At Home and Giving, run by the AGHA (the channel association), you will get to see a broader range of gifts that, at the moment, many newsagents would not carry.
I know a bit about Home and Giving as my newsagency software company has exhibited there for years and is a partner of the AGHA. The trade show floor is always full of excellent ideas.
So, if you are going to the Sydney Gift Fair this weekend, get to Homebush as well.