No one thought to ask if it was something newsagents wanted, had the capacity to execute or could technically handle.
No one thought to check if newsagency software, operating to the standards established by News Limited, could handle such a one-off offer.
No one has suggested anyone is paid extra for this News Limited promotion.
So, newsagents, software companies and maybe others gift their time to help News Limited with a promotion of dubious value.
This promotion does not make sense to me at all.
While newspaper publishers need to engage in marketing their products, they ought to listen to the ideas of retailers for driving over the counter sales. Retail newsagents could sell more newspapers if only publishers would listen to them and offer commercially valuable reward for effort.