I’ve put together a quick survey for retail newsagents about newspapers – how we treat them and what we’d like to help us sell more product. Please click on the link to take the survey – it will only take a minute.
Newspaper publishers are predictable in their promotional activity both with the product and in coupling the product with junk food and other items as the freebie. I’d like to see newspaper publishers more creatively engage with retail newsagents to foster engagement with the product for its inherent value.
Please take the survey and share your thoughts. I will share the results here.