Australian Newsagency Blog

A blog on issues affecting Australia's newsagents, media and small business generally.

Promoting 15 Minute Meals

Mark Fletcher
February 27th, 2013 · No Comments

We are the 15 Minute meals cookbook from Bauer with this aisle end display.

We find that placing the price on the display helps engage shoppers more – but we’re not sure if this is shoppers new to the range. regardless, promoting the price helps in our situation.

I’m not a fan of the free cookbook stuck to the cover of the main product. These stuck on cookbook gifts have been overdone and don’t add value.

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Category: magazines

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