Regulars here will know that I am a fan of brands in retail and in retail newsagencies especially. Brands draw traffic and ease the sales process. My experience is that people who buy known brands worry less about price. This is why we are thrilledto have the new Scooby Do interactive product from Hallmark.
In fact, we are so certain Scooby Do will work so well for us that we have it in two locations, to face the two ken traffic routes in the shop. We often do this – leveraging the different traffic we see to make sure that key offers are not missed.
The photo shows the counter display. We’re using the screen from hallmark to show the product off running the Hallmark collateral.