Fairfax announced yesterday a 10% cover price increase for The Australian Financial Review and Weekend Financial Review effective from March 11 and March 16 respectively. These moves are good news.
As a retail newsagent however, a sub agent in the eyes of Fairfax, I’d like to see a better margin. The AFR is loss making in shopping centre newsagencies with high occupancy costs. This is true for all daily newspapers with a volume of 15 copies a day or less.
So, while I am thrilled at the direction of the move, it’s time we saw a fundamental shift for an equitable return for the retailer. The return determines how we treat the product as my post yesterday showed.