I’m happy with our February trading numbers. In a year on year comparison and adjusting the 2012 numbers for the extra day, we did okay, good in fact.
While magazines, overall, are down 2% for us, women’s weeklies are up 1% – significantly against trend. Diaries are up 99% off a good base for Feb. Plush is up 174% ($4K+ for the month) and Gifts are up 275%. Basket depth for us is up 11% – showing wonderful growth in shopper efficiency.
While Valentine’s Day was an excellent season, the rest of the month has been terrific with moves we have made paying off in some of the new money areas for traditional newsagencies.
Yes retail is tough and the newsagency channel is doing it tough, newsagents working as retailers, chasing change and standing for something in their businesses are, overall, doing well. This makes a newsagency good investment as every newsagency has these opportunities.