I urge newsagents to read the important and timely editorial from Lisa Mora in Vintage Caravan Magazine as she discusses whether to publish a digital version of the delightful and engaging magazine.
Lisa’s thoughtfulness about the reader experience is compelling. For me, her reasoning for commitment to print is a call-out to newsagents, especially those newsagents who do see magazines as a continuing point of difference for their newsagency business. It is special interest titles like Vintage Caravan Magazine that provide us with a point of difference on which we can rely for valuable traffic to our stores.
My view is that magazines continue to offer us a point of difference. Yes, we need to manage range to ensure it is efficient and viable. However, we need to be careful to not cut range too deeply and damage our point of difference.
Lisa regularly comments on posts here and actively engages in discussion with newsagents as she see us as playing an important role in getting her magazine into the hands of people interested in vintage caravans.
Read the editorial.