Food magazines account for 4% of our overall magazine sales and sales are up year on year. One reason is our obsession with placement. we ensure that appropriate titles are next to each other. Take our foodie titles, we place them in a line with the full cover on show. It’s careful placement like this that helps drive shopper efficiency – getting people to purchase more than one title.
By taking time and being deliberate about what titles we place next to each other, we can increase sales. This is another reason we need the right people putting out magazines – it’s not a menial task … indeed, it can be the difference between magazine sales growth and decline.
deliberate magazine placement ought to be the goal of every newsagent.
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