Click on the image to see an example of how a social media mention can support newsagency businesses. While not earth shattering of itself, here we have a Corey Taylor (lead singer for Slipknot) fan tweeting the fan club about a tweet and seeing the magazine in a newsagency.
If the tweet mentioned a national retail brand they would respond. Since newsagency businesses are independently owned, no one responds to these random tweets – thanking the person for mentioning us. I have on occasion and the response is usually appreciation for noticing.
I love it when newsagencies are mentioned like this in tweets – it maintains a digital presence for the channel.