Better Homes and Gardens had a terrific audit with sales up 2.5% off an already excellent base. We are promoting the latest issue with this aisle-end display, placement next to our top selling newspaper as well as a waterfall display in the usual location for the title. Friday through Sunday we will also have the magazine at the main sales counter.
Newsagents who want to grow sales of Better Homes and Gardens will do the same things and promote the title in two, three and four locations in-store. This extra work will drive incremental business for us. This is one of the easiest titles to grab extra sales of.
I urge newsagents to promote this issue and track sales performance over the next four weeks. Grab sales for your business and bank the results.