The latest issue of Mollie Makes took less than a week to reach a 75% sell-through. We’re increasing our standing order again. This title generates traffic as shoppers come to us seeking it out. These same shoppers purchase other items. It’s an excellent example of a magazine delivering margin dollars beyond the 25% of the cover price newsagents often would think of.
There is money to be made from magazines.
4 responses so far ↓
1 Brett // Mar 8, 2013 at 12:10 PM
Your Mollie Makes is different to my Mollie Makes! Did you get new ones this morning?
2 h // Mar 8, 2013 at 12:21 PM
Theres an AirFreight version too (current one in Mar’k picture) which arrived lasr Friday, issue 24. In the seafreight version #22 came in today.
Good title, selling nicely here.
3 Mark Fletcher // Mar 8, 2013 at 12:58 PM
Wednesday.
4 May First // Mar 8, 2013 at 2:04 PM
Our customers love both editions of Mollie Makes. These customers also seem to like it’s sister magazine The Simple Things which also comes in sea freight and air freight editions.
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