We usually don’t see plush as plush. No, we see it as the recipient will see it – the expression of love, the message of congratulations, the warmth of a hug or something offering companionship. Yes, these plush cats are something customers purchase as gifts for friends and family in hospital or other places where they can’t have a cat. Appealing to cat lovers is proving to be good for business with these cats being picked up on impulse, adding to a deeper and more valuable basket.
Often, newsagents and other retailers have looked at plush through narrow eyes. By focusing on the occasion we see more opportunities than ever in plush products.