I received an Officeworks catalogue at my home on the weekend and went to check their ink price against ours. The few ink products listed were value packs. Most I’d not seen before. It’s possible that Officeworks has products exclusively for a period and that their price, for such a period, would always be the lowest as it would be the only price. If this is the case, Officeworks should tag the product as exclusive so shoppers know they can’t price compare.
Why does this matter? Officeworks make a big deal about having the lowest prices and that they themselves regularly price compare. This can’t be done for products they have exclusively.
I’d love the see Choice do some work on this. Better still, maybe the ACCC could look at it given their renewed interest in the supermarket duopoly.
The Officeworks catalogue says they do price checks twice a day to make sure they are the cheapest. This work is easier if some of the products are exclusive to them.
Australians think newsagency businesses are expensive. This is in part due to the advertising might of our major competitors like the supermarkets of which Officeworks is part.
3 responses so far ↓
1 Peter // Mar 18, 2013 at 8:08 AM
Mark what were the Inks and what price, then check their website.
2 Mark Fletcher // Mar 18, 2013 at 10:14 AM
Peter three the catalogue away but from memory packs from HP and Epson.
3 dpt // Mar 22, 2013 at 3:28 PM
I think maybe if newsagencies had a different marketing strategy to the consumer, it might make a difference. This, as well as more pressure on Branded suppliers to assist in the marketing activities, would really help the cause…..
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