If you get a chance to see a Happy Lab store it’s worth it as it shows how colour blocking and creative packaging can get people spending more on an everyday item than they otherwise might. It’s Smiggle for candy and chocolate lovers. Take the easter chocolates in the photo. At Happy Lab the price is close to three items I’d pay for a similar item elsewhere. However, the packaging and display are stunning, making it easier for shoppers to spend the higher amount. This is the Smiggle model with what I consider to be overpriced stationery for kids. Make something fashionable and people want it without worrying as much about price.
Another point about Happy Lab – I love their name as it’s, well, happy. Happy sells as I mentioned a few months ago about coke.
1 response so far ↓
1 h // Mar 20, 2013 at 8:32 AM
In the “olden days”, walking into Darrell Lea used to give me the same feeling – abundance, and I can treat myself to a little bit of it !!
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