We have taken the opportunity for some exceptional buying of plush and have therefore needed to expand the space we allocate to plush in-store. As a result, shoppers heading to purchase a newspaper are confronted with a large range of plush down the aisle. We have stacked the shelves with the additional stock we have been able to purchase and plan to feed this through our regular plush department, providing it time in the main display. What’s interesting is that this plush is selling from this location too. We’re thrilled about that as it is helping drive efficiency of the newspaper shopper.
To create this space we have compressed the stationery that was in this aisle back into the main stationery department.