A blog on issues affecting Australia's newsagents, media and small business generally. More ...

Leveraging the Scooby-Do brand

Here’s a good example of where there is value in promoting magazines in prime location.  We are pitching the Scooby-Do interactive product from Hallmark at the counter with the latest Scooby-Do comic.  We have done this to add value to the display – to both the products. It makes sense to do this rather than have the products in difference locations in-store. It’s all about leveraging the brand as much as we can.

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Brand retailing

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