Australian Newsagency Blog

A blog on issues affecting Australia's newsagents, media and small business generally.

Sunday newsagency marketing tip: give away kisses with lottery tickets

Mark Fletcher
March 31st, 2013 · No Comments

Lottery products generate excellent traffic for many newsagencies yet many fail to turn the traffic into anything more than lottery product sales. Newsagents often blam their customers or the lottery products for not driving sales of other items.

Here’s an idea, a crazy idea, for getting the attention of lottery customers.

Get coupons printed that look like luscious red lips. Pay to have them die-cut. On the back have text like: five kisses gets you 25% off as many greeting cards as you want or five kisses gets you 33% of as much stationery as you want.

The key is to drive lottery shpper loyalty and to offer a reward for that. You achieve this with a simple, bright and unique coupon that is handed over with a fun pitch. Do all this and you’ll cut through to lottery shoppers who otherwise might never remember your shop.

Why a coupon in the shape of lips – kisses? Because it’s different. They’ll remember you for it. ┬áThis is not another coupon, it’s a kiss and who doesn’t like kisses?

Go on, have some fun and promote your business. Turn good traffic into more sales.


Category: marketing · marketing tip · newsagency marketing

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