Our sales of the Hallmark Scooby-Doo! branded interactive story buddy product are terrific. We’re now chasing a mid-season bump by adding more Scooby-Doo! branded merchandise.
In addition to the Hallmark product and a comic, we have added Scooby-Doo! figurines. This display has products from three suppliers, making the most of the licenced product opportunity.
We chase licenced product opportunities from multiple suppliers to tell a good story and maximise sales. Licenced products are valuable!
From our display, we have shoppers purchasing all three items as a gift, delivering to us a far more valuable basket.
This is what we need to do in our businesses – pursue licenced opportunities to drive basket depth and to establish our businesses as the go to stores for these well-known brands.