Australian Newsagency Blog

A blog on issues affecting Australia's newsagents, media and small business generally.

Newspaper front page coverup pushes editorial off the front page

Mark Fletcher
April 22nd, 2013 · 6 Comments

For decades newspaper publishers told newsagents that the front page was the most important selling tool for a newspaper. Today, with stuck on ads and wrap-around ads – like we see on The Age today – they clearly no longer believe it. It’s frustrating given the pressure they put on newsagents about displaying the front pages and their posters. I can’t see how an ad for a car will help me sell more copies of The Age today.

3 likes

Category: newspaper masthead desecration · Newspapers

6 responses so far ↓

  • 1 Ian // Apr 22, 2013 at 7:22 AM

    It’s on the Courier Mail as well but covers whole page except masthead. At least the age has some editorial on their page.

    0 likes

  • 2 shauns // Apr 22, 2013 at 7:54 AM

    see Mark this is what you get for complaining about the little post It notes stuck to the cover ,they have decided to cover the whole front page up now :)

    Where is the Courier Mail i am getting asked .

    3 likes

  • 3 Brendan // Apr 22, 2013 at 8:41 AM

    We are no longer newsagents, we are now advertorial Agents.

    0 likes

  • 4 shauns // Apr 22, 2013 at 8:47 AM

    bigger money in adverising but put the word agent on the end of it and it drops down a fair bit

    0 likes

  • 5 Peter // Apr 22, 2013 at 10:02 AM

    Did it to the SMH, but not to the Canberra Times.

    0 likes

  • 6 Clive // Apr 22, 2013 at 10:40 AM

    If Infinity paid us newsagents what they paid the courier mail for the add we would all happily be out on the street waving our wobble boards in front of our stores all day for them.

    2 likes

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