We have had a terrific couple of weeks with school holidays. We have seen plenty of new shoppers in the centre. Our good sales have been driven by a front of store pitch that is not common for a newsagency. This opens us broader range of browsers.
I have included a photo to illustrate my point. (click on it) You can see our focus on younger shoppers and those shopping the centre with and or for younger people. There is a small representation (far right) of magazines. The rest is plush,Beanie Kids, AFL products interactive toys and gifts – with a backdrop of greeting cards.
We are not doing anything special here, it’s basic retail – configuring the store to suit the opportunities of the season.
This type of work, generating new traffic for good margin product, is far more important for an newsagency business than taking on products or services that leech off existing newsagency traffic. I mention this because of current offers being put to newsagents that do this – leech … rather than generate new traffic.
The newsagencies that will do best from here on will be those generating new traffic for good margin product.
Is there a newsagents in this centre?
Looks great Mark, extremely eye catching.
Us and one other.