We’ve enjoyed a surge in plush sales in the last week of holidays with $400+ days since mid last week. I’d like to say it’s in response to some initiative we’ve run but I can’t. Sure we have had featured plush ranges at the front of the shop but we have done that before.
What I find most interesting about plush is that it sells off beautifully merchandised displays as well as it sells our of stuffed-to-the-hilt displays shelves. Something we have found that works for us is to relay plush regularly – every four weeks or so. regulars find new items and a fresh display attracts new shoppers to the business.