A customer visited two days ago to purchase a solar system chart, a $7.95 sale. A friend with them liked the discount voucher from this purchase and purchased two kids art sets for $21.90. The first customer used the discount voucher from that purchase to buy a Top Model book for $24.95. In all we gave away less than 10% of the total purchase value. For an additional $40.00 in revenue I’m happy with that.
There is no doubt that without the discount voucher the purchase value would have been $7.95 for the solar system chart.
These shoppers would not benefit from a traditional old style points-based VIP card.