We put in these dangle characters a week ago and for four days did not sell one. That’s not unusual as products take time to be found. A space need saw us move them and we sold almost all our stock in two days. The new location worked better for this type of gift. They appealed to people who love Batman and Superman or those who buy gifts for the fans.
With newsagencies being such general stores, my sense is that shoppers will spend less time on a treasure hunt whereas my experience in a specialist gift shop is that shoppers will spend more time on a treasure hunt. This is why gift placement is important for newsagencies and why we need to keep our products on the move. It’s also why brand is important for us.