Despite not selling out since March and with an average sell through of under 50%, someone or some broken system or process within Bauer has decided we need more stock of their discounted magazine packs. It makes me wonder if Bauer has an allocations problem.
Click on the image and see the sales history for yourself.
Our supply should have been reduced, not increased. My preference is that I not get these discount packs at all as they send the wrong message. Shoppers have opportunities for discounts through a more whole of business approach. This serves my needs more than the Bauer enforced discount pack over which I have no control and in fact have to find another pocket to display.
But if I have to take this stuff then get the allocation right please!
Some in Bauer will complain that I am complaining unfairly. The data speaks for itself.