We have the David Marr Power Trip Rudd v. Abbott book next to our newspapers. This is perfect placement and perfect timing for the book – delivering nice extra margin dollars when purchased on impulse by a newspaper shopper. This is a good example of paying attention to what we sell and locating product for maximum advantage. The book appeals to people who support either politician.
I too have placed it at the counter and by the newspapers (sold 2) but it is only a compilation of the two Quarterly Essays which David Marr wrote about the two leaders – a bit disappointing to pass it off
as a new publication.
I tell my QE people so that they won’t be
aggravated with me but it is a good read for those who don’t read QE.