I watched on Thursday when a team member at one of my newsagencies demonstrated this Flash Sphere to a customer. Moments later the customer purchased two. The demonstration brightened the shop, taking it from a static display business to something fun an interactive. Several shoppers in-store watched the demonstration – most were smiling.
Yesterday we sold more. We think we could be out of stock in a week. Now that’s a nice stock turn.
This is an excellent example of what’s important in retail today – engaging shoppers with our products. However, before we can do this we need to source products that work with such shop floor engagement.
To newsagents reading this saying there is no time for such games on the shop floor I’d say we need to find time as it’s this activity that drives basket depth and helps us provide a more memorable shopping experience.