We sold close to $600.00 worth of plush today in one of my stores, more than three times the usual amount. The person in charge of the store noticed centre management was running a Peppa Pig stage show. Here’s Jayden’s story – all his own initiative
The centre had a peppa stage show today. It was packed, there were no free spaces in the car park!
I had the stand on the lease line at the busiest entrance to the store. I haven’t provided a price on the stand. If a customer wants to know how much they are they have to ask one of us. At which time the customer has already convinced themselves that they want the product. Rather than walking up to a stand that says $12.95 and contemplating wether they want it or not.
Same rule applies to beanie boos which are now $8.95 up from $7.99.
I had a hand full of customers buying a plush item and then redeeming their Discount Voucher on a Father’s Day card, or vice versa.