We’re lucky to have the P!NK 2014 calendar in-store in time for more P!NK concerts in town. We are embracing the timing opportunity with prominent placement of the calendar where shoppers who may like P!NK can see the calendar since they are probably not shopping today for a calendar.
By buying the calendars we want (as opposed to magazine publisher calendars) we are able to build more valuable brand-based stories that connect with other products we sell including magazines. The connections between key product categories in a newsagency are considerable. Cards, magazines, calendars and gifts ass relate to each other in a range of ways. Our business data shows the extent in each of our newsagencies.
No single supplier is going to connect the dots for us. This is where we need to be the retailer, we need to source products to connect the dots across product categories, so that we are able to tell more valuable retail stories in our businesses.