We’re enjoying this Slippery Wiggler product. It’s another impulse-purchase fun item we have our team members playing with, showing off to shoppers and selling as a result. It’s hard to hang onto – hence the name. It’s a perfect product to demonstrate.
Slippery Wiggler connects with the newsagency shopper as a gift line and as a counter line. It helps us serve younger shoppers and those who buy for younger shoppers. Like all product categories we need to balance the number of these funky / disposable fun products with everything else we sell – but this is retail management 101.
I was talking to a newsagent about Slippery Wiggler a couple of days ago. Their preference is to sell a more expensive gift. I want to sell both as both work in different situations to different shoppers. To me buying products to sell in my newsagencies is all about maximising the basket as greater shopper efficiency is vital to the success of any retail business.