There is no better illustration of the diversity in the newsagency channel than partworks. Some newsagents hate partworks with a passion. Some newsagents love partworks with a passion.
The newsagents who hate partworks tend to display them poorly if at all and early return – angered at the freight cost. Newsagents who love partworks often sell out and vent anger at the delay in getting more stock to sell.
A smart magazine distributor would give newsagents control over their partworks allocation. I suspect that if they did this the channel would sell more partworks. Newsagents would be happier and publishers would be happier.
Why is it so hard to implement smart partworks allocation?