We’re promoting 30 best loved recipes book collection partwork with our food titles as well as at the front of the newsagency. This partwork is an easy sell for our older customers whereas many recent partworks have appealed to a younger shopper.
We put partworks at the front of the shop on the lease line as well as in-store where it’s appropriate for the subject. For a bit of work and space we get an excellent return. Our focus is make the most of issue 1 and 2 and then manage time and space accordingly.