I’ve seen a mixed result for the launch of Taste magazine this week. Two newsagencies twenty minutes apart with similar traffic but different demos – one (with older shoppers) sold out in two days and the other sold 1 copy.
We’ve been promoting taste with placement in food, with newspapers and with weeklies (see phone from one of my stores). We’ll continue this support for all week and then pull back to two locations. I suspect it’s a title, like Feast, that will sell through the on-sale.
Other newsagents I have spoken with say they’ve seen good interest in the first two days. The key is getting the title in front of shoppers – hence the importance of newspaper and weekly magazine placement.