We’re using products from three different suppliers to support this aisle-end display promoting official AFL products. It’s faces into the front of the store and capping our magazine department.
I love that the in-store team has grouped items from multiple suppliers to tell a story. I also love that they have done this in a small footprint. Indeed, this display would work in newsagencies of all sizes.
I’ve noticed AFL product displays in several supermarkets over the last week so I’m comfortable we’re in this space at this time of the year too.
The lowest margin items on the display are the calendars from Network and we only have these out of necessity. Thankfully we’re achieving a fairer margin with our cards from Hallmark and the plush items.