I participated as a judge for the Maggies this year, the second year in a row. The Maggies recognise magazine covers of excellence. The judges choose the shortlist from submissions and the public can then vote on the winners. I cast my votes yesterday after careful consoderation of the finalist magazine covers in a range of categories. I like the criteria provided to the judges for selecting covers that:
- Possess a high standard of imaginative design, photography, illustration and sales impact.
- Balance the main image with the coverlines, and encapsulate the brand with something unexpected that grabs the attention of the consumer.
- Feature an exciting, astounding, challenging and intriguing main cover line, and an impactful image that leaps out from the crowded newsstand.
- Speak to the audience, not the publishing art directors.
I am grateful to represent retailers including newsagents as a judge.