Comments on a recent thread explored gifts for sympathy cards and it got me thinking about what we sell today that could work in this situation. This terrific range of soaps from Victorian business B Gentle would work as sympathy gifts – when you want to give something beyond a card. We sourced this range to appeal to our older customers and those who buy for older people. The range sells very well. It’s something to suggest as a sympathy gift.
When working with a newsagency business to explore gifts they could sell, I look at card and magazine sales as guide. These two categories can tell us plenty about a newsagency.