Our focus on impulse items is delivering a deeper and more valuable shopping basket. One customer earlier this week brought a $5.99 greeting card to the counter and added items on impulse valued at more than $36.00. Yes on impulse.
Our customers are older yet these funky items sell well – because they’re buying for younger people.
Our gift strategy includes traditional gifts, gifts based on themes and impulse items among other things. The more broad our gift base the more valuable it is and the more we are insulated against trend changes.
One recent break out impulse line for us is these spike laughing balls. They light up and laugh when you play with them. At more than 50% GP and a very fast turn, they’ve been a valuable addition to the impulse item mix.