From Mediaweek yesterday morning I was pointed to a report published at gannett Blog in the US about anticipated sales declines for USA Today as a result of a hefty cover price increase for the newspaper.
As its restructuring enters a second year, USA Today is bracing for a 35% drop in newsstand sales when it doubles the single-copy price to $2 on Sept. 30, according to internal company documents.
While the newspaper cover price increases in Australia have not been double, they have been of such a magnitude that newsagents say price is not hurting sales. It’s a fine line for publishers. Personally, I prefer a price that more accurately respects the production and distribution costs.