We have been grossly oversupplied with Wheels magazine this month, an increase of 30% on the back of a low sell-thorugh. I noticed it Saturday and was going to call them today. But talking with newsagents yesterday at the ANCOL trade show in Adelaide many complained about gross oversupply of Bauer titles – Motor, Top Gear, AWW and Gourmet Traveller.
Different newsagents reported oversupply of different Bauer titles. Five or six newsagents expressed concern. Their experiences coupled with my own make me wonder if there has been a change made in the Bauer allocations process. Something is broken and newsagents appear to be carrying the cost of this.
Given that Bauer owned Network Services takes a zero tolerance approach to returns credits and given that their accounts office acts quickly to cut supply to newsagents even though the company may have a security deposit, it does not apply the same discipline to its own dealing with newsagents when it comes to oversupply.
The sooner individual newsagents test this in a forum of authority the better.