We’ve been promoting the Great Bakes partwork on the lease line, facing into the mall and it’s been selling very well. Given the mess that is partworks supply in Australia we go out hard with the first issue – using the dump bin approach in the photo. This works, delivering a good return on the space allocated for the launch and deeper in the shop for subsequent issues.
Promoting Great Bakes partworks launch
September 24th, 2013 · 5 Comments