Elle, the new title launched by Bauer this week is off to a slow start based on the twelve newsagencies I have spoken with. each is promoting the title in two locations including one feature position. Three reported sales and nine none. I suspect the launch media campaign is yet to kick in. Also, we received very little in the way of collateral with which to promote the title or place it on the shop floor – like the stands leading to the checkout that I saw in a Woolworths in Sydney Monday night.
Elle off to a slow start
September 25th, 2013 · 4 Comments